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The Ligurian Riviera in essence is a continuation of the French Riviera and therefore the epitome of sophistication and pleasure. Due to the climate and the soil, olive and grape were eschewed for flowers and shrubs and the nurseries along this coastline have resulted in the area being re-named the Riviera dei Fiori (the floral coast).

A primarily marine history due to its inaccessibility by land gave birth to Christopher Columbus amongst other famous sailors. Its popularity with the rich and famous has always been notable mainly due to its gloriously mild climate all year round and its pretty fishing villages of gaily painted shuttered houses nestling on cliff-sides and in coves. In particular the picturesque coastal towns of Rapallo, Portofino and Santa Maria Ligure: popular with international yachting crews for centuries.

Our favourite is Portofino which has a palm lined esplanade ending in a 16th Century castle. We love Liguria because if you leave the cosmopolitan beaches behind and head inland to Taggia, Cairo Montenotte, Torriglia and Sarzana you’ll find a region almost untouched by tourism where daily life remains largely unchanged and is so much more interesting. We also love San Remo for the national music festival held there annually, Rapallo for its scented orange groves and the French markets of Ventimiglia; so much to see and do you’ll need a year at least.

With only Genova as a main airport Liguria has suffered from a distinct lack of direct flights from the UK, but this is changing and in the meantime only raises its exclusivity. A favourite with Hemingway you can now expect to see many actors enjoying their anonymity, as well as Cher, Bon Jovi and Zucchero, as they are regular visitors to balmy Liguria.

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